TVC / RETAIL / DIGITAL / SOCIAL / OOH
“You don’t have to be good to have great skin.”
The team knew that to market the new Urban Skin range to city loving, brand savvy, 20 year old women we had to do something different from the tried and tested Nivea formula. We decided to tackle it through creating a ‘real view’ of the city, using vignettes that our audience could relate to teamed with an eye-catching neon visual style (a quick shortcut to show the city).
The UK film we created became so popular that it became the lead global creative being picked up by 32+ markets around the world.