GLOBAL RETAIL / DIGITAL / SOCIAL / LAUNCH EVENT
The new crowd-created Windows 10 operating system launched, it was hailed as the last major overhaul of its kind for the brand. From then on it would be updates, not complete OS redesigns.
Our challenge was to create a 360 global toolkit to bring it to market.
We made a tailored customer journey, where every piece of communications was carefully considered, from an experiential launch & instore demos underpinned with a modular copy platform, stills and video that carefully engaged consumers on their path to purchase.